People: Relationships, Roles, Interaction

5 Persuade: Assertively Influence, Convince Others: to communicatively assert one's will in direct encounter with the wills of others to cause the wills of others to agree with, or submit to one's own will relative to a predetermined objective; to gain direct access to the listener, to communicate to the listener, to cause the listener to hear, understand, accept and act on what is said.

Persuade: assertively influence, convince others to strategically, intentionally influence and convince others; ability to make cold calls and close agreements, sales, contracts. This is a direct, personal, psychological encounter with the personalities, interests and wills of others with intent to cause them to hear, understand, accept, agree with, and act on what is intended.

	Highly motivated persuasion means that this person intends to assertively, even aggressively make direct personal contact with others, orally project a message with the deliberate intent and attempt to cause the listener or listeners to hear what is said, accept what is said, and act on what was said, so that a high motivation indicates that this person can close the deal. If it is for commission (i.e., in the seller's interest), it will be a hard-sell even though it might come across as soft-sell. If it has philosophical or benevolent objectives, it will be soft-sell. But if this person is defending and/or championing the cause of the underdog or the less fortunate, then it will seem as if some modern-day Don Quixote and/or Joan of Arc are doing the persuading. Note: As a single trait, persuasion is the most deliberately assertive, often aggressive psychological expression/effort of an individual.
	Moderate motivation indicates that this person is ready, willing and able to persuasively influence others with the intent or hope to convince them to agree with what is said. Because this trait is moderately motivated, this person is probably not inclined to make a living by selling on a commission basis. Instead, persuasion is interactive with other traits and finds expression in other ways such as teaching, counseling, etc.
	Low motivation indicates that this person is not persuasive and will avoid oral communication if it requires psychological jousting with others. Therefore, low motivation indicates that this person wants to know, in advance, the purpose and the psychological environment to be expected when in unplanned, unstructured social encounters with others. It is also not very comfortable for this person to be persuasively or psychologically dominated or intimidated by others.