People: Relationships, Roles, Interaction

4 Entertain to Deliberately Influence Others: amusing others through communicative or staged efforts to gain acceptance, approval, favorable response, or increase of status; the primary function is keeping their attention by causing pleasure or satisfaction; the objective is to make an impression, make a point, make a sale, make a living, or gain friends. Entertainment can also simply be a "show-off" that has the opposite effect regarding the intended objective.

Entertain. To deliberately influence others to purposefully act to attract and keep the attention of others; pleasantly influence others relative to specific ideas, concepts, symbolism, policies or objectives in order to sway them toward positive acceptance or agreement with the presentation. This can be cultural activity, entertainment, marketing, advertising, selling or promotional activity.

	High motivation indicates that this person relies on persuasive, gregarious, auditory-musical, visual-artistic and communicative traits to entertain others with intent to convince them toward a particular idea, viewpoint, direction, objective or product. In this Worker Trait context, entertainment is more than pleasing people. It has promotional and marketing objectives. Some activities for this trait are: marketing, sales, public relations, television commercials, lobbying, political campaigns, promotional consulting, sports announcing, etc. It can also be the effort of the individual to get ahead in various areas of entertainment and/or acting, i.e., to advance one's own career. Persuasion is the primary trait. There is an element of risk involved because the effort has a goal tied to the end of the act.
	Moderate motivation indicates that this person enjoys being on stage in order to pleasantly influence others toward a particular viewpoint, objective or product. Gregarious and persuasive traits are probably well motivated. A moderate motivation indicates that this person is comfortable with a spokesperson role—even energized by it. Because this trait is moderately motivated, this person is not stage-struck toward entertaining or acting to the exclusion of other activities or responsibilities. This activity is more influencing than promoting or selling per se.
	Low motivation indicates that this person is not persuasive in the sense of entertaining to influence, is basically not very comfortable with performing before people, and is not motivated to take on the risk of promotional work as a part of vocational activities.